Over the years the Coca-Cola company has managed to advertise just about everywhere imaginable, including this little needlecase. It's less than 3 inches long but has a small thimble which pulls off so you can pull the tiny wooden thread holder out of the tube. The thread holder itself opens up so you can store your needles inside it. Pretty neat. Too bad no one has advertising like this anymore. Even if they did it would be made of cheap plastic though.